Is it worth it?

Is it worth it for a new or old business to invest money in their brand identity? For many business owners, creating and improving their brand mark, image and appearance is left out of the branding ceremony. Most understand the value of excellent customer service, delivery of their product or service, strategic location, good employees,…

The power of a brand

I started my morning meeting someone at their coffee shop to discuss their branding needs. It was a comfortable and accessible place with good customer service. The coffee and bagel for worth coming back for. I would estimate that at 8 am they were approximately 30-40% of capacity in terms of available seating and space.…

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