Be a prepared author.

Do your homework before you meet with a book designer!Recently, I met with an author at a local coffee shop. Dave started the conversation by giving me a detailed description of his book—very detailed. I interrupted him by asking my standard first question: Can you tell me what your book is about in two or…

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A voice from the past

The email message said, “A voice from the past.” My former corporate client, Annie, had switched departments in her company, and it had been more than a year since I heard from her. She now needed help with an unfinished design assignment. Annie said the project was a community-involvement book for investors. “Did anyone from…

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your most important marketing piece

Your most important marketing piece

Your book cover is your most important marketing piece. A professionally designed cover is the main focus of your brand and self-promotion materials. Utilize your graphic designer to create materials that engage and reach your target audience. A graphic style complements your book cover and visually builds your brand. It’s essential to be consistent across…

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Three Book Marketing Book Reviews

There’s always something to learn about book marketing. I recommend the following books for authors and writers. Put these on your reading list for 2017. 1) Online Marketing for Busy Authors by Fauzia Burke. This is an easy-to-read book with a concrete, step-by-step process for beginning authors to follow. Small-business owners who are just starting…

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Vintage poster project

A blast from the past—a vintage poster we designed long ago. Fond memories of a favorite project surfaced when I found old photo negatives* of a concert while I was searching for something else. Creative challenge: Design a commemorative poster to welcome musicians Flora Purim and Airto Moreira, who were doing a concert to benefit…

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