Hatching an ad series

Brand Challenge: Hatching an Ad Series Motivated by it excellent personal service, the Berg-Salus Wealth Management Group decided to distinguish its wealth advisor group from the larger financial institution of which it was a part. Because “people buy from people whom they know and trust,” investors were not choosing the larger brand when they were…

Building a brand

Let’s say you own a start-up company and want to build your business identity. Where do you start? What should you do first? Nehmen-Kodner’s client, Reed Therapeutics, came to us with those questions. Here’s how we helped them, one step at a time. 1. First, prior to the design process, we discussed the company: products,…

Color variation on fabric

One of our clients engaged us to design a table runner and tabletop display for an upcoming health fair expo. The client provided the logo file and graphic standards that identified the corporate palette. I used the colors shown in the graphic standards in my layout. On screen, the colors looked great, but a computer…

Is it worth it?

Is it worth it for a new or old business to invest money in their brand identity? For many business owners, creating and improving their brand mark, image and appearance is left out of the branding ceremony. Most understand the value of excellent customer service, delivery of their product or service, strategic location, good employees,…

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