Book marketing and publishing

I’m a book designer who frequently listens to webinars (and podcasts) about book marketing and publishing. They keep me up to date. I’ve been listening and watching for many years. Most of the information is not new to me. However, it reinforces book publishing concepts every author should learn. Recently, I attended an excellent webinar…

Great Sources of Advice

Great sources of advice on book marketing you may never have thought of are podcasts by book marketing experts. I listen to several podcasts, including Mark Dawson’s The Self-Publishing Formula. Here is his advice from episode #382: “You must market your book with Honorée Corder.” Honorée Corder is the author of more than fifty books. On…

follow the leader

Follow the Leader

Follow the Leader was a kid’s game from my past. Wikipedia explains how it worked: Players first chose a leader or “head of the line,” and the remaining players (the followers) all lined up behind the leader. Then, as the leader moved around, all the players mimicked the leader’s actions. These days, I follow the leaders in book marketing. These are experts…

Marty and Doc

Back to the future

It was Back to the Future when I found this list of ideas from 2004 on an old CD while I was looking for something else. Remember when Marty McFly travels back to 1955? Well, this blog post isn’t a flux capacitor, but the advice still holds true ten-plus years later. I bet you’re familiar…