A voice from the past

The email message said, “A voice from the past.” My former corporate client, Annie, had switched departments in her company, and it had been more than a year since I heard from her. She now needed help with an unfinished design assignment. Annie said the project was a community-involvement book for investors. “Did anyone from…

your most important marketing piece

Your most important marketing piece

Your book cover is your most important marketing piece. A professionally designed cover is the main focus of your brand and self-promotion materials. Utilize your graphic designer to create materials that engage and reach your target audience. A graphic style complements your book cover and visually builds your brand. It’s essential to be consistent across…