How big is an ad?

How big is an ad? Specifically, how big is a 1/8-page ad?  This was a request I received a request from a client to create a 1/8-page ad for a charity program book, but the request came without specific information. This happens all the time! I immediately replied to both the client and the charity:…

Can you help?

“Can you help teach a graphic design high school class about good book cover design?” asked Rob Durham, a teacher at Marquette High School. “The students are making their own e-books from short stories they have written. I’m showing them how to self-publish on Kindle Direct Publishing (KDP).” “Sure,” I replied. “I would love to…

Last-minute print ad?

Last-minute print ad? No problem. Here’s how it’s done. We often receive last-minute calls for print advertisements. They go something like this: “Peggy, can you do this ad quickly for me! I let this slip through the cracks.” Yes, we’re available. Yes, we can create the ad. However, before we start designing, we need more…

Urgent text message for logo

An urgent text message came from one of our clients as we were driving to our son, Oliver, to college in New Orleans. Vicky needed a black and white Busch Stadium logo ASAP, as in today. We switched drivers while Gary accessed the Major League Baseball website for the correct file. No luck. All of…

A last-minute request

A last-minute request came from a client on a Thursday evening, the day before we were scheduled for a weekend road trip to Chicago. “Can you do an ad for us quickly tomorrow morning? I don’t yet have specs but expect to get them soon. This is just a heads-up. I’ll follow up with more…

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