Monthly Archives: October 2013

Design concepts based on the story

N-K Book DesignBy pnehmen October 7, 2013 1 Comment

Graven Images is the second in a series of historical mystery novels, published by Yesteryear Press. The graphic treatment for this new book would be easy—match the first book cover: a photo with a dark color overlay. But the key to all book covers is the image… design concepts based on the story. Challenge: Selecting…

Creating a new brand identity

Brand Identity, Logo designBy Gary Kodner October 1, 2013 Leave a comment

The First Challenge: Choosing a Name Creating a new brand identity for two St. Louis legacy congregations that were merging into one is no easy task. After more than a century, members of each congregation had become identified with their name, image, building, and even seat location. The two congregations, Brith Sholom Kneseth Israel and…