Rustic wedding
Etiam id elit, vel tincidunt nulla. Vestibulis accumsan ipsum non justo aliqueu urna erat.
Etiam id elit, vel tincidunt nulla. Vestibulis accumsan ipsum non justo aliqueu urna erat.
One day, our client Bob called and said, “I’ve got an idea for my company.” Bob’s idea was to rebrand his company, with a mascot, Mr. Happy Crack. The tag line would be “A dry crack is a happy crack.” (It’s true!) His company, The Crack Team, specialized in fixing cracks and leaks in concrete,…
Content + Photos + Page layout Here’s an example. This article, Hearts that hold nothing back, is a photo essay about Sacred Heart schools in Africa. The writer, Claire Lorentzen, was also the photographer. Claire was delighted that the magazine editor wanted to feature her story in Heart magazine. 1. Content Clair’s narrative of her…
One of our clients engaged us to design a table runner and tabletop display for an upcoming health fair expo. The client provided the logo file and graphic standards that identified the corporate palette. I used the colors shown in the graphic standards in my layout. On screen, the colors looked great, but a computer…
Postcard design | direct mail Memory Care Home Solutions (MCHS) is an organization that helps families caring for loved ones with memory loss, dementia, or Alzheimer’s disease. This is a wonderful group of people to work with. When I completed my first project, Memory Care Guidebook, I happened to receive an MCHS marketing postcard in…
Winning influence: 2011 was a great year for the Cardinals, and winning the World Series was the perfect inspiration for an exciting design assignment: the Cardinals 2012 media credentials. Each year, we design a custom series of credentials for the team. This season featured action-orientated images of Cardinals star players: starting pitcher, Chris Carpenter; catcher,…
Book review Many years ago, I was frustrated with a magazine layout. Looking for inspiration, I found a book titled Editing by Design, by Jan V. White on Amazon. Apprehensive about buying another design book online (sight unseen), but curious, I ordered a copy. It was well worth it! It has a lifetime of fundamental…
How often do you reevaluate your marketing materials? Are they dated or no longer even accurate? Are you using typefaces that are not part of your graphic standards? Does your logo represent your product or service? Does it resonate with your target audience? If you don’t feel you have “the eye” to make such judgments,…
What is your key message? Susan contacted me the other day via ichat. She was holding a small brochure in her hands and wanted to know if we should re-design it or create something fresh. We talked about this brochure project several weeks ago. Now it had re-surfaced. First, we discussed the details of the…
Author Rob Misic hired to us to design a custom book cover and interior layout. His topic was an expose of the FAA, and his cover concept was to use a specific airplane with an FAA insignia on the tail. He sent us several images he had downloaded from the Internet. I briefly explained the…