Can you describe your book in one sentence? A strong elevator pitch helps you confidently explain your story, capture interest, and make a lasting first impression—whether you're networking, pitching, or promoting your book.

Looking for a solid book marketing plan? I’ve collected some of the best resources from trusted self-publishing experts over the years. From step-by-step guides to detailed timelines, these plans can help authors at any stage build a smarter, more effective marketing strategy.

Some self-publishing advice stands the test of time. After revisiting Peter Bowerman’s The Well-Fed Self-Publisher, I realized that many of the core principles of book marketing and publishing are just as relevant today as they were in 2007. Here are eight timeless lessons every author should remember.

A great book doesn’t sell itself — it needs a strong presentation. Inspired by the Book Marketing Tips & Author Successpodcast, this post explores how authors can “set the table for success” with better book covers, websites, keywords, social media, and more.

A recent webinar on profitable book marketing reinforced key publishing lessons every author should know—from defining your genre and writing compelling blurbs to researching keywords, building a mailing list, and understanding your target audience. As a book designer, I share the marketing insights that help authors create books readers notice and buy.

Publishing podcasts can be an excellent source of book marketing advice. Learn valuable tips from Honorée Corder and Mark Dawson on writing memorable books, building newsletters, appearing on podcasts, and connecting with readers.

Successful authors rarely work in isolation. Discover some of the podcasts, newsletters, webinars, and publishing experts I follow to stay informed about self-publishing, book marketing, and industry trends.

Can a book cover color make someone stop and take notice? A clever promotion at the St. Louis County Library reminded me just how powerful yellow can be. Here's why yellow book covers continue to stand out—and a few examples from my own design portfolio.

Getting reviews is one of the biggest challenges authors face after publishing a book. In this review of The Book Review Companion by David Wogahn, I share why this practical guide belongs on every self-published author's bookshelf—and why my own copy is filled with highlights and dog-eared pages.

Many first-time authors are eager to design and publish their books, but they're often missing the foundation for success. Before meeting with a book designer, take time to define your audience, create a marketing plan, and understand your publishing options. A little preparation can save time, money, and frustration.

Your book cover is more than a design—it is the foundation of your author brand. Learn how to use your cover consistently across business cards, websites, social media, bookmarks, sell sheets, and other marketing materials to create a professional presence that connects with readers.

Successful authors need more than a great manuscript—they need to understand marketing, publishing, and how to reach readers. Here are three book marketing resources I recommend for authors who want to build their platform, understand publishing basics, and create stronger book descriptions.