More impact, more recognition

Postcard design | direct mail

Memory Care Home Solutions (MCHS) is an organization that helps families caring for loved ones with memory loss, dementia, or Alzheimer’s disease. This is a wonderful group of people to work with.

When I completed my first project, Memory Care Guidebook, I happened to receive an MCHS marketing postcard in the mail.

In my humble opinion, it looked awful. The type was hard to read and too close to the edge; the image was small; and there was a very strange shape under a black rectangle. From a distance, it looked like a television set.

I decided to call MCHS. “Please!” I begged. Let me redesign the postcard, I will even donate my services to your organization.”  It was an offer they couldn’t refuse.

This series of postcards was a marketing campaign intended to create awareness of MCHS. Each card contained a different tip from their Guidebook geared to caregivers.

My goal was to create readability and interest. The new postcards have a large headline, easy-to-read type, and a contact info. The photo is large (pictures are the first thing anybody looks at on the page), and reflects the specific  caregiver tip.

Results

Mememory Care Home Solutions said, “The compliments have not stopped coming!”

You, too, deserve more impact with well-designed marketing materials.

Let Nehmen-Kodner help you. To see more examples of our work, please click the portfolio link.