The First Challenge: Choosing a Name Creating a new brand identity for two St. Louis legacy congregations that were merging into one is no easy task. After more than a century, members of each congregation had become identified with their name, image, building, and even seat location. The two congregations, Brith Sholom Kneseth Israel and…
DetailsSituation: Mike originally came to us for help in updating his flyer and marketing materials, but our conversation took another path. Mike wanted to know how to reach a larger audience. “What should I do?” he asked. The answer was social media, but that is a complex issue. Solution: I wrote a guide to online…
DetailsOne day, our client Bob called and said, “I’ve got an idea for my company.” Bob’s idea was to rebrand his company, with a mascot, Mr. Happy Crack. The tag line would be “A dry crack is a happy crack.” (It’s true!) His company, The Crack Team, specialized in fixing cracks and leaks in concrete,…
DetailsContent + Photos + Page layout Here’s an example. This article, Hearts that hold nothing back, is a photo essay about Sacred Heart schools in Africa. The writer, Claire Lorentzen, was also the photographer. Claire was delighted that the magazine editor wanted to feature her story in Heart magazine. 1. Content Clair’s narrative of her…
DetailsOne of our clients engaged us to design a table runner and tabletop display for an upcoming health fair expo. The client provided the logo file and graphic standards that identified the corporate palette. I used the colors shown in the graphic standards in my layout. On screen, the colors looked great, but a computer…
DetailsPostcard design | direct mail Memory Care Home Solutions (MCHS) is an organization that helps families caring for loved ones with memory loss, dementia, or Alzheimer’s disease. This is a wonderful group of people to work with. When I completed my first project, Memory Care Guidebook, I happened to receive an MCHS marketing postcard in…
DetailsWinning influence: 2011 was a great year for the Cardinals, and winning the World Series was the perfect inspiration for an exciting design assignment: the Cardinals 2012 media credentials. Each year, we design a custom series of credentials for the team. This season featured action-orientated images of Cardinals star players: starting pitcher, Chris Carpenter; catcher,…
DetailsBook review Many years ago, I was frustrated with a magazine layout. Looking for inspiration, I found a book titled Editing by Design, by Jan V. White on Amazon. Apprehensive about buying another design book online (sight unseen), but curious, I ordered a copy. It was well worth it! It has a lifetime of fundamental…
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