Assignment: Design and produce a book cover and interiors for Lauri Wolf, author of The BS of My MS, a memoir about Lauri’s struggle with primary progressive multiple sclerosis. Creative challenge: Lauri had sent me a piece of artwork she wanted to use for the cover. Her daughter has created a linoleum print of an…
DetailsI had been working on John’s company brochure for some time, when he emailed with an urgent request: “There’s a trade show on the twenty-second of this month. How quickly can our brochures be completed, including design and printing?” Suddenly, it’s a hot project I responded immediately and explained that, although that didn’t give us…
DetailsGraven Images is the second in a series of historical mystery novels, published by Yesteryear Press. The graphic treatment for this new book would be easy—match the first book cover: a photo with a dark color overlay. But the key to all book covers is the image… design concepts based on the story. Challenge: Selecting…
DetailsThe First Challenge: Choosing a Name Creating a new brand identity for two St. Louis legacy congregations that were merging into one is no easy task. After more than a century, members of each congregation had become identified with their name, image, building, and even seat location. The two congregations, Brith Sholom Kneseth Israel and…
DetailsSituation: Mike originally came to us for help in updating his flyer and marketing materials, but our conversation took another path. Mike wanted to know how to reach a larger audience. “What should I do?” he asked. The answer was social media, but that is a complex issue. Solution: I wrote a guide to online…
DetailsOne day, our client Bob called and said, “I’ve got an idea for my company.” Bob’s idea was to rebrand his company, with a mascot, Mr. Happy Crack. The tag line would be “A dry crack is a happy crack.” (It’s true!) His company, The Crack Team, specialized in fixing cracks and leaks in concrete,…
DetailsContent + Photos + Page layout Here’s an example. This article, Hearts that hold nothing back, is a photo essay about Sacred Heart schools in Africa. The writer, Claire Lorentzen, was also the photographer. Claire was delighted that the magazine editor wanted to feature her story in Heart magazine. 1. Content Clair’s narrative of her…
DetailsOne of our clients engaged us to design a table runner and tabletop display for an upcoming health fair expo. The client provided the logo file and graphic standards that identified the corporate palette. I used the colors shown in the graphic standards in my layout. On screen, the colors looked great, but a computer…
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