Is it worth it for a new or old business to invest money in their brand identity? For many business owners, creating and improving their brand mark, image and appearance is left out of the branding ceremony. Most understand the value of excellent customer service, delivery of their product or service, strategic location, good employees,…
DetailsI started my morning meeting someone at their coffee shop to discuss their branding needs. It was a comfortable and accessible place with good customer service. The coffee and bagel for worth coming back for. I would estimate that at 8 am they were approximately 30-40% of capacity in terms of available seating and space.…
DetailsHow often do you reevaluate your marketing materials? Are they dated or no longer even accurate? Are you using typefaces that are not part of your graphic standards? Does your logo represent your product or service? Does it resonate with your target audience? If you don’t feel you have “the eye” to make such judgments,…
DetailsWhat is your key message? Susan contacted me the other day via ichat. She was holding a small brochure in her hands and wanted to know if we should re-design it or create something fresh. We talked about this brochure project several weeks ago. Now it had re-surfaced. First, we discussed the details of the…
DetailsAuthor Rob Misic hired to us to design a custom book cover and interior layout. His topic was an expose of the FAA, and his cover concept was to use a specific airplane with an FAA insignia on the tail. He sent us several images he had downloaded from the Internet. I briefly explained the…
DetailsIn 1992, the city of Clayton sent out a postcard announcing a contest for a new city logo. The prize for the winning design was to be a free one-year membership to Center of Clayton, the combination community center and health club near our home. My husband and partner, Gary Kodner, and I decided to…
DetailsI inherited a vintage book “Achievement in Photo-Engraving and Letterpress Printing” 1927, it’s ONLY 488 pages with over 600 illustrations. Published by the American Photo-Engravers Association (Chicago, IL). “Definition: Photo-Engraving is an interpretive art founded upon photo-mechanical processes enhanced by skill and artistry, which translate and convert tone values into relief printing surfaces, from which…
DetailsMonday morning, my client, Chloe, emailed me with a couple of quick questions. Chloe handles the marketing for her company’s subsidiaries, and she always seems a little breathless. She wanted to know if we had ever designed any banners, table runners, or roll-up displays for a particular subsidiary. If we had not, she wondered how…
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