Postcard design | direct mail Memory Care Home Solutions (MCHS) is an organization that helps families caring for loved ones with memory loss, dementia, or Alzheimer’s disease. This is a wonderful group of people to work with. When I completed my first project, Memory Care Guidebook, I happened to receive an MCHS marketing postcard in…
DetailsWinning influence: 2011 was a great year for the Cardinals, and winning the World Series was the perfect inspiration for an exciting design assignment: the Cardinals 2012 media credentials. Each year, we design a custom series of credentials for the team. This season featured action-orientated images of Cardinals star players: starting pitcher, Chris Carpenter; catcher,…
DetailsBook review Many years ago, I was frustrated with a magazine layout. Looking for inspiration, I found a book titled Editing by Design, by Jan V. White on Amazon. Apprehensive about buying another design book online (sight unseen), but curious, I ordered a copy. It was well worth it! It has a lifetime of fundamental…
DetailsIs it worth it for a new or old business to invest money in their brand identity? For many business owners, creating and improving their brand mark, image and appearance is left out of the branding ceremony. Most understand the value of excellent customer service, delivery of their product or service, strategic location, good employees,…
DetailsI started my morning meeting someone at their coffee shop to discuss their branding needs. It was a comfortable and accessible place with good customer service. The coffee and bagel for worth coming back for. I would estimate that at 8 am they were approximately 30-40% of capacity in terms of available seating and space.…
DetailsHow often do you reevaluate your marketing materials? Are they dated or no longer even accurate? Are you using typefaces that are not part of your graphic standards? Does your logo represent your product or service? Does it resonate with your target audience? If you don’t feel you have “the eye” to make such judgments,…
DetailsWhat is your key message? Susan contacted me the other day via ichat. She was holding a small brochure in her hands and wanted to know if we should re-design it or create something fresh. We talked about this brochure project several weeks ago. Now it had re-surfaced. First, we discussed the details of the…
DetailsAuthor Rob Misic hired to us to design a custom book cover and interior layout. His topic was an expose of the FAA, and his cover concept was to use a specific airplane with an FAA insignia on the tail. He sent us several images he had downloaded from the Internet. I briefly explained the…
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