your most important marketing piece

Your most important marketing piece

Your book cover is your most important marketing piece. A professionally designed cover is the main focus of your brand and self-promotion materials. Utilize your graphic designer to create materials that engage and reach your target audience. A graphic style complements your book cover and visually builds your brand. It’s essential to be consistent across…

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Three Book Marketing Book Reviews

There’s always something to learn about book marketing. I recommend the following books for authors and writers. Put these on your reading list for 2017. 1) Online Marketing for Busy Authors by Fauzia Burke. This is an easy-to-read book with a concrete, step-by-step process for beginning authors to follow. Small-business owners who are just starting…

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Vintage poster project

A blast from the past—a vintage poster we designed long ago. Fond memories of a favorite project surfaced when I found old photo negatives* of a concert while I was searching for something else. Creative challenge: Design a commemorative poster to welcome musicians Flora Purim and Airto Moreira, who were doing a concert to benefit…

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Reverse image search

Challenge: Have you ever seen a photo online that would be perfect for your needs, but you can’t find the original image? That’s what happened to my client, Donna, who is an editor of her company magazine. “Have you tried a reverse image search?” I asked. She was not aware that this was possible. Here’s…

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Tools, Resources, and Services for Authors

Book-marketing podcasts are valuable sources to learn about current tools, resources, and services for authors and self-publishers. What follows are descriptions of some that may be worth checking out. Please note: N-K Creative does not endorse these services; neither my clients nor I have used them. I recommend that you do your homework before you…

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25 invaluable tips for authors

Here are 25 invaluable tips for authors who work closely with editors and book designers to produce exceptional books. It is vital to have the right creative team and to understand and implement the following guidelines: 1.    Understand what editors and designers do. If you don’t know, ask them. 2.    Read a good book on…

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