Hatching an ad series

Brand Challenge: Hatching an Ad Series Motivated by it excellent personal service, the Berg-Salus Wealth Management Group decided to distinguish its wealth advisor group from the larger financial institution of which it was a part. Because “people buy from people whom they know and trust,” investors were not choosing the larger brand when they were…

Details

Expense is an important consideration

Challenge: Expense is an important consideration for HOME WORKS! The Teacher Home Visit Program, a new nonprofit organization with a very limited budget. It is also a challenge for the designer. Undaunted, N-K created an identity and cost-effective design solutions. We used economical resources, including stock photos, online printing, low-cost copier printing, and ordinary office…

Details

What’s tonight’s topic?

“What’s tonight’s topic?” asked a St. Louis Publishers Association (SLPA) member, as I was setting up the welcome table. I’m membership chair of SLPA, and I arrive early. It never fails that someone arrives just as early or even before I do! “Tom” (not his real name) was there when I arrived; this was a…

Details

How big is an ad?

How big is an ad? Specifically, how big is a 1/8-page ad?  This was a request I received a request from a client to create a 1/8-page ad for a charity program book, but the request came without specific information. This happens all the time! I immediately replied to both the client and the charity:…

Details

Remembering Corinne Richardson

I met Corinne Richardson at a St. Louis Publishers Association (SLPA) “networking-blitz” meeting in December 2005. When she looked at my business card, she recognized the name, “Kodner,” and then we discovered we also had a mutual friend. She said, “I’m writing a book, and I’d like you to design it when it’s ready.” Several…

Details

Can you help?

“Can you help teach a graphic design high school class about good book cover design?” asked Rob Durham, a teacher at Marquette High School. “The students are making their own e-books from short stories they have written. I’m showing them how to self-publish on Kindle Direct Publishing (KDP).” “Sure,” I replied. “I would love to…

Details