Hatching an ad series

Brand Challenge: Hatching an Ad Series Motivated by it excellent personal service, the Berg-Salus Wealth Management Group decided to distinguish its wealth advisor group from the larger financial institution of which it was a part. Because “people buy from people whom they know and trust,” investors were not choosing the larger brand when they were…

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Expense is an important consideration

Challenge: Expense is an important consideration for HOME WORKS! The Teacher Home Visit Program, a new nonprofit organization with a very limited budget. It is also a challenge for the designer. Undaunted, N-K created an identity and cost-effective design solutions. We used economical resources, including stock photos, online printing, low-cost copier printing, and ordinary office…

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What’s tonight’s topic?

“What’s tonight’s topic?” asked a St. Louis Publishers Association (SLPA) member, as I was setting up the welcome table. I’m membership chair of SLPA, and I arrive early. It never fails that someone arrives just as early or even before I do! “Tom” (not his real name) was there when I arrived; this was a…

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How big is an ad?

How big is an ad? Specifically, how big is a 1/8-page ad?  This was a request I received a request from a client to create a 1/8-page ad for a charity program book, but the request came without specific information. This happens all the time! I immediately replied to both the client and the charity:…

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Remembering Corinne Richardson

I met Corinne Richardson at a St. Louis Publishers Association (SLPA) “networking-blitz” meeting in December 2005. When she looked at my business card, she recognized the name, “Kodner,” and then we discovered we also had a mutual friend. She said, “I’m writing a book, and I’d like you to design it when it’s ready.” Several…

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Can you help?

“Can you help teach a graphic design high school class about good book cover design?” asked Rob Durham, a teacher at Marquette High School. “The students are making their own e-books from short stories they have written. I’m showing them how to self-publish on Kindle Direct Publishing (KDP).” “Sure,” I replied. “I would love to…

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IBPA Publishing University

In April 2013, I attended IBPA Publishing University in Chicago. I had heard good things about this event from members of St. Louis Publishers Association and decided to go with my SLPA friend, Kim Wolterman. Kim said, “There’s always something to learn.” She was right! Some take away lessons and ideas worth sharing: A. Publishing…

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