Overwhelmed by self-publishing

Most people are curious and overwhelmed by self-publishing. At a recent St. Louis Publishers Vendor Showcase, local author-services providers, such as book designers, editors, book coaches, printers, and illustrators, had the opportunity to display our products and services and explain to authors what we do. Many aspiring authors stopped by my table and asked questions.…

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Cover and interior book design

Cover and interior book design for Our Father’s Voice began with a call from author Felicia Graber. She and her brother. Dr. Leon Bialecki, spent many years of transcribing, translating, and editing their father’s interviews about his experiences during the Holocaust. The interviews with Salomon Lederberger were originally recorded in 1981. Felicia had turned them…

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Last-minute print ad?

Last-minute print ad? No problem. Here’s how it’s done. We often receive last-minute calls for print advertisements. They go something like this: “Peggy, can you do this ad quickly for me! I let this slip through the cracks.” Yes, we’re available. Yes, we can create the ad. However, before we start designing, we need more…

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Creating a new magazine

There are many design decisions involved in creating a new magazine. When Melanie Paticoff, editor of a new publication Hearing Our Way (HOW), contacted me, I didn’t hesitate. What a fun, creative design opportunity! The first issue was a prototype issue. While future issues would be more theme-based, the first one needed to just be…

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Rebranding a logo

Designing a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…

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Urgent text message for logo

An urgent text message came from one of our clients as we were driving to our son, Oliver, to college in New Orleans. Vicky needed a black and white Busch Stadium logo ASAP, as in today. We switched drivers while Gary accessed the Major League Baseball website for the correct file. No luck. All of…

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Banner project started smoothly

A recent banner project started smoothly but ended roughly. Sue asked me to design an employee-appreciation banner for a product launch on May 1. With almost three weeks to design, print, and ship to six locations, there was plenty of time. The  banner design went quickly, and Sue approved the artwork. We sent the files…

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