Last-minute print ad? No problem. Here’s how it’s done. We often receive last-minute calls for print advertisements. They go something like this: “Peggy, can you do this ad quickly for me! I let this slip through the cracks.” Yes, we’re available. Yes, we can create the ad. However, before we start designing, we need more…
DetailsThere are many design decisions involved in creating a new magazine. When Melanie Paticoff, editor of a new publication Hearing Our Way (HOW), contacted me, I didn’t hesitate. What a fun, creative design opportunity! The first issue was a prototype issue. While future issues would be more theme-based, the first one needed to just be…
DetailsDesigning a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…
DetailsYears ago, we had a wonderful opportunity to design a series of historic lapel pins for a Coca-Cola. This point-of-purchase promotion was an offer to collect all five commemorative “World Championship Pins” for only 99¢ with any Coca-Cola purchase. The project consisted of three elements: a counter card to be displayed at participating convenience stores;…
DetailsAn urgent text message came from one of our clients as we were driving to our son, Oliver, to college in New Orleans. Vicky needed a black and white Busch Stadium logo ASAP, as in today. We switched drivers while Gary accessed the Major League Baseball website for the correct file. No luck. All of…
DetailsA recent banner project started smoothly but ended roughly. Sue asked me to design an employee-appreciation banner for a product launch on May 1. With almost three weeks to design, print, and ship to six locations, there was plenty of time. The banner design went quickly, and Sue approved the artwork. We sent the files…
DetailsA last-minute request came from a client on a Thursday evening, the day before we were scheduled for a weekend road trip to Chicago. “Can you do an ad for us quickly tomorrow morning? I don’t yet have specs but expect to get them soon. This is just a heads-up. I’ll follow up with more…
DetailsLet’s say you own a start-up company and want to build your business identity. Where do you start? What should you do first? Nehmen-Kodner’s client, Reed Therapeutics, came to us with those questions. Here’s how we helped them, one step at a time. 1. First, prior to the design process, we discussed the company: products,…
Details