The St. Louis Cardinals have been a colorful franchise for generations. The name, “Cardinals,” combined graphically with two birds perched on a baseball bat, have adorned the baseball club’s uniforms with great pride and distinction since 1922. The Cardinals logos and uniforms are among the most recognized and admired brands in all of sports, and…
DetailsChallenge: Have you ever seen a photo online that would be perfect for your needs, but you can’t find the original image? That’s what happened to my client, Donna, who is an editor of her company magazine. “Have you tried a reverse image search?” I asked. She was not aware that this was possible. Here’s…
DetailsWhen a client sends large files via email, it can be problematic. That’s exactly what happened when my client, Raquel, sent me two illustrations and asked for an estimate for tweaking the drawings. Raquel trusts me, as her designer, to give her an honest assessment of any material she sends me, and that is what…
DetailsBook-marketing podcasts are valuable sources to learn about current tools, resources, and services for authors and self-publishers. What follows are descriptions of some that may be worth checking out. Please note: N-K Creative does not endorse these services; neither my clients nor I have used them. I recommend that you do your homework before you…
DetailsHere are 25 invaluable tips for authors who work closely with editors and book designers to produce exceptional books. It is vital to have the right creative team and to understand and implement the following guidelines: 1. Understand what editors and designers do. If you don’t know, ask them. 2. Read a good book on…
DetailsGo for the gold and buzz about the summer games in Rio was at hand for the Society of the Sacred Heart (SOSH), who wanted to support the Olympic athletes, many who are alumni or connected with their network of schools. Someone from one of their schools designed a logo mark using the Olympic rings,…
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Are you considering updating your 2nd edition book? Author Jan Torrisi Mokwa asked me for guidance and a “high-level process to follow,” prior to starting her project. I told Jan I was available to update her book and assured her that I still have the original files, including covers, interiors, illustrations, photos, and fonts. I…
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It was Back to the Future when I found this list of ideas from 2004 on an old CD while I was looking for something else. Remember when Marty McFly travels back to 1955? Well, this blog post isn’t a flux capacitor, but the advice still holds true ten-plus years later. I bet you’re familiar…
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