Rebranding a logo

Designing a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…

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Urgent text message for logo

An urgent text message came from one of our clients as we were driving to our son, Oliver, to college in New Orleans. Vicky needed a black and white Busch Stadium logo ASAP, as in today. We switched drivers while Gary accessed the Major League Baseball website for the correct file. No luck. All of…

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Banner project started smoothly

A recent banner project started smoothly but ended roughly. Sue asked me to design an employee-appreciation banner for a product launch on May 1. With almost three weeks to design, print, and ship to six locations, there was plenty of time. The  banner design went quickly, and Sue approved the artwork. We sent the files…

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A last-minute request

A last-minute request came from a client on a Thursday evening, the day before we were scheduled for a weekend road trip to Chicago. “Can you do an ad for us quickly tomorrow morning? I don’t yet have specs but expect to get them soon. This is just a heads-up. I’ll follow up with more…

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Building a brand

Let’s say you own a start-up company and want to build your business identity. Where do you start? What should you do first? Nehmen-Kodner’s client, Reed Therapeutics, came to us with those questions. Here’s how we helped them, one step at a time. 1. First, prior to the design process, we discussed the company: products,…

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