The Winter Celebration flier was intended for the employees of a corporate DEI Council (Diversity, Equity, & Inclusion) 1) The client provided a Word doc with a rough hierarchy—what comes first, second, etc.—as well as hyperlinks to register for the event. There were no graphics; it was up to me to create a festive and inviting flier.…
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The little brown book was the final touch and “show stopper” to a project that started in August 2021. My client, Jan, showed me an existing pocket-sized prayer book, The Rule of the Secular Order. The cover was laminated on a red-paper stock with gold-foil stamping. Jan had an upcoming conference in August 2022 and hoped…
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It takes a team to create a children’s book. In this case study, the team consisted of an author, an illustrator, and a book designer, all of whom worked collaboratively on the project. First-time author, Jon Ferry, commissioned me to design his book, Across the Battlefield: A Pawn’s Journey. He wrote, “I am nearing the point…
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First-time authors have a goal—like a map destination—but on an unfamiliar road. I asked author Charles J. Pearson the following question: “As a first-time author, what did you learn about the book design process?” Here is what he told me: “The visual impact of a book design is both complex and comprehensive. The book cover, front and…
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Follow the Leader was a kid’s game from my past. Wikipedia explains how it worked: Players first chose a leader or “head of the line,” and the remaining players (the followers) all lined up behind the leader. Then, as the leader moved around, all the players mimicked the leader’s actions. These days, I follow the leaders in book marketing. These are experts…
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My friend Sherry saw my Facebook post about the St. Louis Publishers Association’s webinar, “How to Publish Your Book.” I teach a segment on book design. Sherry was curious because she would like to write a book. Here are the questions she asked about book covers. Q. Do you read a book from cover to…
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Searching for a particular photo can be frustrating. I’m the graphic designer for Heart magazine, published by the Society of the Sacred Heart since 2003. Pamela Schaeffer, the editor who started the magazine, wrote “The covers, photos of hearts in nature, are symbolic of Christ’s presence at the heart of the universe.” Each issue has a beautiful,…
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Editor Katherine Pickett referred me to an author who was publishing a memoir of love and war. JimLaurie is a former NBC news correspondent who covered the wars in Cambodia and Vietnam. His book tells the story of the last-minute rescue attempt of a woman he loved that occurred right before the fall of Saigon. The rescue failed. Before we…
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