Looking for a solid book marketing plan? I’ve collected some of the best resources from trusted self-publishing experts over the years. From step-by-step guides to detailed timelines, these plans can help authors at any stage build a smarter, more effective marketing strategy.

Some self-publishing advice stands the test of time. After revisiting Peter Bowerman’s The Well-Fed Self-Publisher, I realized that many of the core principles of book marketing and publishing are just as relevant today as they were in 2007. Here are eight timeless lessons every author should remember.

A great book doesn’t sell itself — it needs a strong presentation. Inspired by the Book Marketing Tips & Author Successpodcast, this post explores how authors can “set the table for success” with better book covers, websites, keywords, social media, and more.