Looking for a solid book marketing plan? I’ve collected some of the best resources from trusted self-publishing experts over the years. From step-by-step guides to detailed timelines, these plans can help authors at any stage build a smarter, more effective marketing strategy.

A great book doesn’t sell itself — it needs a strong presentation. Inspired by the Book Marketing Tips & Author Successpodcast, this post explores how authors can “set the table for success” with better book covers, websites, keywords, social media, and more.

A first-time author hired me to design his suspense novel in ebook, paperback, and hardcover formats. Along the way, we discussed ISBNs, book sizes, print-on-demand platforms, proofreading, and the realities of self-publishing. This project became a reminder that new authors often need guidance through every step of the publishing process—and that education is just as important as design.