Situation: As a design-oriented architecture company, Bond Wolfe Architects were sensitive to the challenge of developing a new visual identifier. They wanted a new brandmark to set them apart from their competitors; Bond Wolfe’s existing mark had been used inconsistently and lacked a definitive style. During the interview, the team members were impressed with our portfolio, enthusiasm, and honesty and awarded us the branding project. We were already envisioning possible solutions …
1) Evaluate Bond Wolfe’s marketing materials, as well as their competitors. Include Bond Wolfe staff in a thorough assessment of needs, core values, and design styles.
2) Design a new brandmark that represents Bond Wolfe and incorporates spacial /architectural elements. Throughout the design process, acknowledge and apply staff feedback and critiques.
3) Accelerate the design process by applying brandmark ideas and color options to business cards and stationery to see and test how the graphic would be used. Bright yellow was suggested as a color that brought energy and distinction to the brand and helped solidify the final design. Application to marketing materials, such as proposals, and the creation of consistent graphic standards followed Bond Wolfe’s approval.
Bond Wolfe’s new brandmark was immediately recognized in the St. Louis area. The staff was excited, and Bond Wolfe launched their distinctive brandmark at an open house for clients and vendors that featured bright yellow umbrellas. There was a deluge of positive comments!
Are you ready for a brandmark that sets you apart from your competitors?