Publishing a children’s book and using a book designer

Why you need a book designer for your children’s book Publishing a children’s book? Use a book designer to make it visually appealing and easy to read before the artwork begins.   Case study: Channon, a first-time author, hired an illustrator who had little knowledge of book design. How did I know?  1) The artist/illustrator (?) did not leave adequate space for the story…

Hatching an ad series

Brand Challenge: Hatching an Ad Series Motivated by it excellent personal service, the Berg-Salus Wealth Management Group decided to distinguish its wealth advisor group from the larger financial institution of which it was a part. Because “people buy from people whom they know and trust,” investors were not choosing the larger brand when they were…