Hatching an ad series

Brand Challenge: Hatching an Ad Series Motivated by it excellent personal service, the Berg-Salus Wealth Management Group decided to distinguish its wealth advisor group from the larger financial institution of which it was a part. Because “people buy from people whom they know and trust,” investors were not choosing the larger brand when they were…

Rebranding a logo

Designing a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…

Banner project started smoothly

A recent banner project started smoothly but ended roughly. Sue asked me to design an employee-appreciation banner for a product launch on May 1. With almost three weeks to design, print, and ship to six locations, there was plenty of time. The  banner design went quickly, and Sue approved the artwork. We sent the files…

Building a brand

Let’s say you own a start-up company and want to build your business identity. Where do you start? What should you do first? Nehmen-Kodner’s client, Reed Therapeutics, came to us with those questions. Here’s how we helped them, one step at a time. 1. First, prior to the design process, we discussed the company: products,…