Publishing a children’s book and using a book designer

Why you need a book designer for your children’s book Publishing a children’s book? Use a book designer to make it visually appealing and easy to read before the artwork begins.   Case study: Channon, a first-time author, hired an illustrator who had little knowledge of book design. How did I know?  1) The artist/illustrator (?) did not leave adequate space for the story…

Hatching an ad series

Brand Challenge: Hatching an Ad Series Motivated by it excellent personal service, the Berg-Salus Wealth Management Group decided to distinguish its wealth advisor group from the larger financial institution of which it was a part. Because “people buy from people whom they know and trust,” investors were not choosing the larger brand when they were…

Rebranding a logo

Designing a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…

Banner project started smoothly

A recent banner project started smoothly but ended roughly. Sue asked me to design an employee-appreciation banner for a product launch on May 1. With almost three weeks to design, print, and ship to six locations, there was plenty of time. The  banner design went quickly, and Sue approved the artwork. We sent the files…