Designing a business book 

When co-authors Bob Stuckey and Ken Cooper contacted me about designing their business book, The Control Catastrophe: Why your organization is wasting money and how to fix it, they gave me a brief description of their manuscript and identified their target audience—corporate executives, managers and supervisors. The Design Process I began my process by looking at other books…

A medley of memoirs

Many people want to tell their stories. I recently designed a medley of memoirs. Self-publishing and printing are excellent ways to accomplish this and reach the perfect readers. The following memoirs were written by first-time authors whom I guided through the design and book-production process. What design elements are generally used for the cover of…