Sometimes a project is a simple refresh and gently tweaked. Other times, we have the opportunity to completely redo, or start fresh.

Publishing a children’s book and using a book designer

Why you need a book designer for your children’s book Publishing a children’s book? Use a book designer to make it visually appealing and easy to read before the artwork begins.   Case study: Channon, a first-time author, hired an illustrator who had little knowledge of book design. How did I know?  1) The artist/illustrator (?) did not leave adequate space for the story…

Rebranding a logo

Designing a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…