Sometimes a project is a simple refresh and gently tweaked. Other times, we have the opportunity to completely redo, or start fresh.
Designing a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…
Author James Ross was reprinting one of his novels with a POD (print on demand) company, and he needed new book cover art files. James owned the illustration but not the InDesign file. He asked me to help him recreate the design, and I was glad to assist. Here is a list of improvements I…
Postcard design | direct mail Memory Care Home Solutions (MCHS) is an organization that helps families caring for loved ones with memory loss, dementia, or Alzheimer’s disease. This is a wonderful group of people to work with. When I completed my first project, Memory Care Guidebook, I happened to receive an MCHS marketing postcard in…
Liz Moloney’s proofs of her book cover and interiors produced by a local printer evidenced poor selection of typeface, color and design. The typography had no kerning. Indeed, nothing was right except for her carefully wrought manuscript, Elizabeth, Learning to Dress Myself from the Inside Out. With Liz’s approval of my estimate, I started fresh.…
I met Beth Custer, a freelance writer, through a networking group. She handed me her business card, but my first impression was that I couldn’t read it. I immediately squinted at the solid black background with reverse white and teal type. The contact information was a very small point size. Even with glasses, it was…
