Rebranding a logo

Designing a trade show display required rebranding a logo for Sophie’s Tales, an entrepreneurial start-up that offers innovative products and services for children with hearing loss. Owner, Melanie Paticoff, provided an Adobe Illustrator file. The assignment wasn’t to redesign the logo. Melanie gave me the “green light” to enhance and update her brand logo. Improvements The…

The St. Louis Riverfront Logo

It was approximately 1985, while I was working at PGAV Design, that I designed the St. Louis Riverfront logo. The client was the Riverfront Development Committee / Downtown St. Louis, Inc. Our department was a team of seven designers. For this assignment, each designer had the opportunity to develop rough layouts. The project was intriguing,…