Situation: Mike originally came to us for help in updating his flyer and marketing materials, but our conversation took another path. Mike wanted to know how to reach a larger audience. “What should I do?” he asked. The answer was social media, but that is a complex issue. Solution: I wrote a guide to online…
How often do you reevaluate your marketing materials? Are they dated or no longer even accurate? Are you using typefaces that are not part of your graphic standards? Does your logo represent your product or service? Does it resonate with your target audience? If you don’t feel you have “the eye” to make such judgments,…
What is your key message? Susan contacted me the other day via ichat. She was holding a small brochure in her hands and wanted to know if we should re-design it or create something fresh. We talked about this brochure project several weeks ago. Now it had re-surfaced. First, we discussed the details of the…
This project began as a request to recreate a series of nostalgic redbirds in action. Illustrations from various eras of St. Louis Cardinals history were rediscovered on popcorn boxes, promotional pieces, scorecards, and yearbooks. Each redbird looked different because they were drawn by a variety of artists across a broad time span, from 1920 through…
The Clayton School District’s Honors Orchestra consists of elementary and middle school students and was chosen to perform at the 73rd Missouri Music Educators Conference. A brochure was designed to identify the music program and orchestra members, as well as showcase Clayton’s honor program. This project comprised two phases: group photos of students with their…
