The little brown book was the final touch and “show stopper” to a project that started in August 2021. My client, Jan, showed me an existing pocket-sized prayer book, The Rule of the Secular Order. The cover was laminated on a red-paper stock with gold-foil stamping. Jan had an upcoming conference in August 2022 and hoped…
The annual report cover for the Society of the Sacred Heart began with an amaryllis watercolor painting by Sister Donna Dolan. “We are struck by her amaryllis surrounded in darkness. Image-wise and symbolically, it just feels right for the cover. Donna is working on getting us a high-resolution image, but this is what we’d like…
I said goodbye to our old portfolios this week. My partner, Gary, and I were cleaning out the office closet. There were four portfolios filled with past printed samples. We had used them to show potential clients our work, hopefully, to win a client over, and to sell our creative services. The portfolios were filled…
My expertise is graphic design. I am not a writer. But, I know when a sentence is not a sentence. Case in point: A CEO rewrote the text in his brochure. This CEO is not my direct client; my contact is a project manager who handles the creative jobs for the CEO’s company. [Let’s call…