I used the colors shown in the graphic standards in my layout. On screen, the colors looked great, but a computer is not a reliable way to check color. When my client approved the designs, I sent the files to the vendor and requested proofs to check colors.
When the proofs arrived, the colors were off on both project proofs — on fabric, the green was too yellow, the purple too dull.
To solve the problem, I requested a color chart printed on fabric and reviewed it with my client. We compared the color chart with the graphic standards, and picked the closest color matches. Then I reworked my files. The new color proofs looked great. My client was very pleased.
Why go through all this trouble? Quality control. N-K wants to get it right for you. Color is critical; it reinforces your brand. We insist on colors being precise. Your logo colors need to match your specific graphic standards when applied in any medium, whether it’s fabric, paper or web.
• Request color charts at the beginning of every project.
• Discuss your project with all vendors to achieve consistent colors.
• Always obtain a proof, a necessary precaution, and make adjustments if necessary.