Challenge: Expense is an important consideration for HOME WORKS! The Teacher Home Visit Program, a new nonprofit organization with a very limited budget. It is also a challenge for the designer. Undaunted, N-K created an identity and cost-effective design solutions. We used economical resources, including stock photos, online printing, low-cost copier printing, and ordinary office materials, such as a three-ring binder. N-K worked closely with founder and executive director, Karen Kalish on the following marketing materials:
Logo identity: N-K designed a simple type-solution logo with a roof line graphic to represent home visits. “HOME WORKS!” is the focal point; “The Teacher Home Visit Program” is the tag line.
E-letterhead: Instead of printed stationery, N-K created a Microsoft Word template with a custom header. HOME WORKS! now uses Word documents and PDFs online for all of its correspondence.
PowerPoint presentation: N-K redesigned Karens’s initial PowerPoint file into a professional, polished presentation. We selected stock photos from Shutterstock, an economical online site. The photos showed a diverse range of children reading. It was extremely important that all images reflect the target audience, which comprises under-served and minority students.
Brochure: An initial layout for a trifold brochure morphed into a four-panel pamphlet. Because we wanted to keep costs under control, we reused the photos from the PP presentation and shopped for an online printer.
“Cradle to Career–Pathways to Success” chart: This unique chart was made for low-income parents or guardians who do not grasp the whole journey from birth through adulthood and have little or no idea what their children should be learning at every age and grade. The chart was printed on low-tack (sticky) material. We designed it as a 11”x17’’ mini-poster—a standard, economical size to print.
Resource manuals: Karen’s original manuscripts had excellent content but looked home-made. We used our book-design skills to create a series of three manuals for different target audiences—principals and site coordinators; early education and elementary teachers, and middle and high school teachers. Each manual was copied, hole-punched, and placed in a three-ring binder. The pages are easy to replace, which makes the manuals more flexible than bound books. The cover is the only full-color page; it is slipped into the clear sleeve on the binder’s front cover.
Handout: We copied a “Did-you-know?” handout on day-glow (neon) colored paper, as opposed to printing it in color, which would have been more expensive. A full-color PDF is posted to HOME WORKS! website.
N-K proved that it doesn’t always take a lot of money to produce a great marketing program. We are proud to have helped to make HOME WORKS! a success. Teachers who make home visits love Karen’s program and see the positive difference it produces in their classrooms.
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