A recent webinar on profitable book marketing reinforced key publishing lessons every author should know—from defining your genre and writing compelling blurbs to researching keywords, building a mailing list, and understanding your target audience. As a book designer, I share the marketing insights that help authors create books readers notice and buy.

A behind-the-scenes look at designing four self-published memoirs — from cover concept to print. Discover the design choices, challenges, and personal stories that shaped each book.

The original cover for HPV looked good—but the title wasn't attracting thriller readers. Learn how a strategic redesign, a stronger title, and subtle visual changes transformed the book into Viral Vengeance: A Medical Thriller.