A behind-the-scenes look at how I designed the book cover for Steve Perron's memoir — from the first conversation to the final layout. Includes comp research, stock image searching, typography choices, and what the author had to say about the process.

Some self-publishing advice stands the test of time. After revisiting Peter Bowerman’s The Well-Fed Self-Publisher, I realized that many of the core principles of book marketing and publishing are just as relevant today as they were in 2007. Here are eight timeless lessons every author should remember.