A real-world typography story: how a simple font decision turned into a month-long committee debate—and what designers can learn from it.

A stroll through the cereal aisle led me to Magic Spoon — a brand whose playful packaging and modern illustrations immediately stood out from the competition. From whimsical characters to bold typography, this cereal proves that strong branding can transform even a breakfast staple into a memorable visual experience.

A review of Elegantissima: The Design & Typography of Louise Fili, a beautiful collection of branding, packaging, typography, and identity design work from one of the most influential designers in book and lettering design.