Discover the fascinating design history behind the St. Louis Cardinals’ iconic birds-on-the-bat logo. Illustrator Gary Kodner researched and recreated more than 130 years of Cardinals uniforms and logos for the official book St. Louis Cardinals Uniforms and Logos.

Creative design often means working within limitations. This case study shows how we developed an original visual identity for the Society of the Sacred Heart after trademark restrictions prevented the use of Olympic branding—proving that thoughtful design can be just as powerful as the original idea.