A stroll through the cereal aisle led me to Magic Spoon — a brand whose playful packaging and modern illustrations immediately stood out from the competition. From whimsical characters to bold typography, this cereal proves that strong branding can transform even a breakfast staple into a memorable visual experience.

A review of Elegantissima: The Design & Typography of Louise Fili, a beautiful collection of branding, packaging, typography, and identity design work from one of the most influential designers in book and lettering design.

A trip to Target turned into a lesson in clever seasonal marketing when Halloween-themed cereal boxes featuring Peanuts characters, spooky illustrations, and streaming tie-ins captured my attention. Here’s why this nostalgic promotion stood out on crowded store shelves.