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Monthly Archives: June 2015

Beware of these mistakes on your marketing materials

Marketing, UncategorizedBy pnehmenJune 25, 2015Leave a comment

Beware of these mistakes on your marketing materials. You might think nothing is wrong until you get feedback from a “fresh set of eyes.” Here are a few examples of poor-quality marketing materials that we saw at a small local trade show. #1) Vendor A handed us her business card. The type was miniscule, and…

How to confuse your designer

N-K Book Design, UncategorizedBy pnehmenJune 15, 2015Leave a comment

It’s easy to confuse your book designer. Here are a few examples of how to do it (in other words, if you’re confused, what you, as a client, should never do). 1. Confuse your designer with wrong file names, duplicate names, and missing files. • Betty sent me her book files. She said her manuscript…

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