Owner | Art Director | Graphic Designer at Nehmen-Kodner

A Successful Small Catalog Project for Hispanic Audiences

Sometimes the most impactful design projects arise from modest beginnings. Recently, I had the privilege of working on a small catalog project for a group of dedicated Sisters who manage bookstores and publish materials for a religious order. Targeting the vibrant and diverse Hispanic community, this project yielded successful results at a recent conference. Meeting the Challenge The Sisters…

Book review

Elegantissima, the Design & Typography of Louise Fili by Louise Fili is a beautiful book filled with impressive designs—a compilation of identity projects, branding, and logo designs. While I was watching an online course called, “Expressive Lettering with Swashes and Flourishes,” the speaker, designer Dan Forster, was inspired by Louise Fili and showed examples from her book. I was…

Designing a business book 

When co-authors Bob Stuckey and Ken Cooper contacted me about designing their business book, The Control Catastrophe: Why your organization is wasting money and how to fix it, they gave me a brief description of their manuscript and identified their target audience—corporate executives, managers and supervisors. The Design Process I began my process by looking at other books…