For many years, I have been amassing book marketing plans from various self-publishing experts. As a book designer (and admitted packrat), my interest in this topic runs deep. Recently, I revisited most of these plans to gather ideas for an upcoming meeting. While some are nearly a decade old, they remain remarkably relevant. Although book…
If you are someone who loves typography as I do, you should treat yourself to a magnificent book on the subject by Steven Heller and Louise Fili. The book—Scripts: Elegant Lettering from Design’s Golden Age—contains more than three hundred pages of vintage magazine images, signage, advertisements, stationery, food labels, wine bottles, packaging, and more. Script…
In a world where things are constantly changing, self-publishing and book marketing have remained relatively constant over the years. I recently re-read Peter Bowerman’s book, The Well-Fed Self-Publisher (my copy was published in 2007) — it has been on my shelf for many years — and realized that much of his advice is just as relevant today as it…
