Van Gogh exhibit 

This summer, we went to the Art Institute of Chicago to see the Van Gogh exhibit. It was fabulous. We were dazzled by more than seventy-five paintings and drawings by master artists Vincent van Gogh, as well as Georges Seurat, Paul Signac, Emile Bernard, and Charles Angrand.  While we were enjoying the paintings, we saw a book…

Great Sources of Advice

Great sources of advice on book marketing you may never have thought of are podcasts by book marketing experts. I listen to several podcasts, including Mark Dawson’s The Self-Publishing Formula. Here is his advice from episode #382: “You must market your book with Honorée Corder.” Honorée Corder is the author of more than fifty books. On…

A medley of memoirs

Many people want to tell their stories. I recently designed a medley of memoirs. Self-publishing and printing are excellent ways to accomplish this and reach the perfect readers. The following memoirs were written by first-time authors whom I guided through the design and book-production process. What design elements are generally used for the cover of…

follow the leader

Follow the Leader

Follow the Leader was a kid’s game from my past. Wikipedia explains how it worked: Players first chose a leader or “head of the line,” and the remaining players (the followers) all lined up behind the leader. Then, as the leader moved around, all the players mimicked the leader’s actions. These days, I follow the leaders in book marketing. These are experts…