Privacy policy and email

As a graphic designer, I subscribe to a lot of stock illustration and photo websites and I trust them to keep my contact and other information safe. But, sometimes, despite your best efforts and the faith you put into online service providers, you get a surprise. For example, this week, I got an email from…

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Be a prepared author.

Do your homework before you meet with a book designer!Recently, I met with an author at a local coffee shop. Dave started the conversation by giving me a detailed description of his book—verydetailed. I interrupted him by asking my standard first question: Can you tell me what your book is about in two or three…

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A voice from the past

The email message said, “A voice from the past.” My former corporate client, Annie, had switched departments in her company, and it had been more than a year since I heard from her. She now needed help with an unfinished design assignment. Annie said the project was a community-involvement book for investors. “Did anyone from…

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your most important marketing piece

Your most important marketing piece

Your book cover is your most important marketing piece. A professionally designed cover is the main focus of your brand and self-promotion materials. Utilize your graphic designer to create materials that engage and reach your target audience. A graphic style complements your book cover and visually builds your brand. It’s essential to be consistent across…

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