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Let’s say you own a start-up company and want to build your business identity. Where do you start? What should you do first? Nehmen-Kodner’s client, Reed Therapeutics, came to us with those questions. Here’s how we helped them, one step at a time. 1. First, prior to the design process, we discussed the company: products,…
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Conversation with client Don: I need another printer. Can you find one for me? N-K: OK, but why do you need a new printer? What happened to the one you had? Don: Well, we parted company. N-K: Why? Don: The one I had didn’t have something called PUR binding and couldn’t guarantee that pages wouldn’t…
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Author James Ross was reprinting one of his novels with a POD (print on demand) company, and he needed new book cover art files. James owned the illustration but not the InDesign file. He asked me to help him recreate the design, and I was glad to assist. Here is a list of improvements I…
A desperate call from a new author Q: Do you do book design? A: Yes, I do. How can I help you? Q: I have a finished, designed children’s book, but I’m adding four more chapters. Can you help me? A: Yes, but I need more information. Q: What program did your designer use—InDesign? A;…
Home Works! requested a brochure update. My client, Karen, rewrote the text and sent a new Word document. The assignment was to replace all the copy. While we were discussing the project on the phone, I asked Karen if she had new sponsor logos. “Uh oh,” she answered. “I forgot to do that! I’ll send…
Assignment: Design and produce a book cover and interiors for Lauri Wolf, author of The BS of My MS, a memoir about Lauri’s struggle with primary progressive multiple sclerosis. Creative challenge: Lauri had sent me a piece of artwork she wanted to use for the cover. Her daughter has created a linoleum print of an…
I had been working on John’s company brochure for some time, when he emailed with an urgent request: “There’s a trade show on the twenty-second of this month. How quickly can our brochures be completed, including design and printing?” Suddenly, it’s a hot project I responded immediately and explained that, although that didn’t give us…