Looking for a solid book marketing plan? I’ve collected some of the best resources from trusted self-publishing experts over the years. From step-by-step guides to detailed timelines, these plans can help authors at any stage build a smarter, more effective marketing strategy.

Some self-publishing advice stands the test of time. After revisiting Peter Bowerman’s The Well-Fed Self-Publisher, I realized that many of the core principles of book marketing and publishing are just as relevant today as they were in 2007. Here are eight timeless lessons every author should remember.

A poetry collection gets a fresh new look. In redesigning the cover for The Rings of Nature by Corinne Cygan Goigoux, I explored imagery, typography, and competing poetry covers to create an ebook cover that feels modern, readable, and deeply connected to nature.

A strong business book cover does more than look professional — it instantly communicates the book’s message and builds credibility. Here’s a behind-the-scenes look at the design process for The Control Catastrophe and how strategic typography, imagery, and layout helped create a compelling business book.

A behind-the-scenes look at the design process for Just A Long Walk, a memoir by first-time author James Gibson. From selecting the perfect cover image to creating balanced typography, this case study explores how thoughtful book design helped shape an award-winning memoir cover.

A visit to the library and a chance discovery of Cat Dog by Mem Fox and Mark Teague sparked memories of reading children’s books aloud and inspired reflections on children’s book design.

Should an art book cover be appealing? Yes. The cover image is a big selling point. As a book designer, I know that covers are the first thing the target audience sees. A great cover attracts customers. It sets expectations for the content. 

A recent webinar on profitable book marketing reinforced key publishing lessons every author should know—from defining your genre and writing compelling blurbs to researching keywords, building a mailing list, and understanding your target audience. As a book designer, I share the marketing insights that help authors create books readers notice and buy.

Publishing podcasts can be an excellent source of book marketing advice. Learn valuable tips from Honorée Corder and Mark Dawson on writing memorable books, building newsletters, appearing on podcasts, and connecting with readers.

A behind-the-scenes look at designing four self-published memoirs — from cover concept to print. Discover the design choices, challenges, and personal stories that shaped each book.

Ready to publish your first book? There are more options than you might think—from printing copies just for family to getting listed on Amazon and Barnes & Noble. Here's what every first-time author needs to know about print-on-demand publishing, ISBNs, and the steps most people don't see coming.

What begins as a first-time publishing project quickly becomes a collaborative journey in editing, design, technology, and problem-solving. In this case study, discover how a team of educators transformed an unedited manuscript into a polished curriculum book for middle-school teachers—complete with a stronger title, engaging cover design, and fixed-layout ePub solution for Amazon.

A first-time author hired me to design his suspense novel in ebook, paperback, and hardcover formats. Along the way, we discussed ISBNs, book sizes, print-on-demand platforms, proofreading, and the realities of self-publishing. This project became a reminder that new authors often need guidance through every step of the publishing process—and that education is just as important as design.

A simple pocket-sized prayer book became one of the most memorable projects of my career. From paper selections and gold-foil stamping to spot-raised UV and soft-touch laminate, every detail was carefully considered to create a keepsake worthy of its purpose. This case study shares the design journey behind The Rule of the Secular Franciscan Order and the collaborative effort that made it a conference success.

Creating a children’s book is a team effort. In this case study, author Jon Ferry, illustrator Caroline Zina, and book designer Peggy Nehmen worked together to bring Across the Battlefield: A Pawn’s Journey to life. From choosing the book size and coordinating illustrations to designing the cover and preparing files for print-on-demand publishing, every decision required collaboration, communication, and attention to detail.

First-time author Charles J. Pearson shares what he learned about the book design process—from evaluating cover concepts to testing designs with readers. This collaborative project demonstrates how research, feedback, and partnership can lead to a stronger book cover and a better reader experience.

Successful authors rarely work in isolation. Discover some of the podcasts, newsletters, webinars, and publishing experts I follow to stay informed about self-publishing, book marketing, and industry trends.

Curious about how book covers are created? After a friend asked a series of thoughtful questions about the cover design process, I shared insights into how professional book designers work with authors to create covers that fit their genre, audience, and goals.

A former NBC war correspondent. A lost love. A dramatic rescue attempt during the final days of Saigon. Learn how a memoir evolved from an initial cover concept to a powerful design that ultimately appeared on CNN.

Can a book cover color make someone stop and take notice? A clever promotion at the St. Louis County Library reminded me just how powerful yellow can be. Here's why yellow book covers continue to stand out—and a few examples from my own design portfolio.