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Daily Archives: March 9, 2012

Before and after: business card

Before and after, Brand Identity, Case StudiesBy pnehmenMarch 9, 2012Leave a comment

I met Beth Custer, a freelance writer, through a networking group. She handed me her business card, but my first impression was that I couldn’t read it. I immediately squinted at the solid black background with reverse white and teal type. The contact information was a very small point size. Even with glasses, it was…

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