Graphic Design, Behind the Scenes Peggy Nehmen Graphic Design, Behind the Scenes Peggy Nehmen

Goodbye old portfolios

Cleaning out four old design portfolios became a trip down memory lane. Decades of brochures, calendars, magazines, and promotional pieces reminded us of former clients, memorable projects, and how much the graphic design industry has changed. While our printed samples are gone, our work lives on online—and print design continues to play an important role.

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How Professional Book Design Improved This Children’s Book

Publishing a children's book involves more than beautiful illustrations. In this case study, discover six common design mistakes that can occur when a book designer isn't involved early—and how thoughtful planning creates a book that's both beautiful and easy for children to read.

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N-K Book Design, Self-Publishing Tips Peggy Nehmen N-K Book Design, Self-Publishing Tips Peggy Nehmen

The Extra Steps That Help First-Time Authors Publish a Better Book

First-time authors often don’t realize how many decisions are involved in publishing a book. From choosing the right trim size and BISAC category to researching competition and writing effective sales copy, a book designer can provide guidance beyond design. These extra steps help authors move confidently from manuscript to finished book.

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Be a Prepared Author: What to Do Before You Meet with a Book Designer

Many first-time authors are eager to design and publish their books, but they're often missing the foundation for success. Before meeting with a book designer, take time to define your audience, create a marketing plan, and understand your publishing options. A little preparation can save time, money, and frustration.

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Your Book Cover Is Your Most Important Marketing Piece

Your book cover is more than a design—it is the foundation of your author brand. Learn how to use your cover consistently across business cards, websites, social media, bookmarks, sell sheets, and other marketing materials to create a professional presence that connects with readers.

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Vintage Peggy Nehmen Vintage Peggy Nehmen

Case Study: A Commemorative Jazz Concert Poster

A forgotten box of photo negatives led me back to a favorite design project—a commemorative jazz concert poster created for musicians Flora Purim and Airto Moreira. From concept development to printing choices, this vintage poster project remains one of my favorite design memories.

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