Monthly Archives: March 2012

Starting fresh

Before and after, Case Studies, N-K Book DesignBy pnehmen March 16, 2012 Leave a comment

Liz Moloney’s proofs of her book cover and interiors produced by a local printer evidenced poor selection of typeface, color and design. The typography had no kerning. Indeed, nothing was right except for her carefully wrought manuscript, Elizabeth, Learning to Dress Myself from the Inside Out. With Liz’s approval of my estimate, I started fresh.…

Before and after: business card

Before and after, Brand Identity, Case StudiesBy pnehmen March 9, 2012 Leave a comment

I met Beth Custer, a freelance writer, through a networking group. She handed me her business card, but my first impression was that I couldn’t read it. I immediately squinted at the solid black background with reverse white and teal type. The contact information was a very small point size. Even with glasses, it was…