Meeting in my garage
A new client undergoing chemotherapy needed a safe way to meet in person, so we held our design consultation in my garage. The unusual setting led to an inspiring discussion about specialty papers, foil stamping, and creating a memorable anniversary booklet.
The importance of a professionally designed book cover
A professionally designed book cover does more than look good—it helps your book print correctly and sell effectively. This case study shows how correcting technical errors, improving readability, and strengthening the subtitle transformed a first-time author's cover into one that was both attractive and production-ready.
Guiding Authors Through the Book Design Process
A professionally designed book doesn't happen by accident. Discover the questions I ask before every project begins, how I guide authors through each stage of book design and production, and why collaboration is the key to creating a book that stands out in today's marketplace.
What Book Authors Want to Know About Book Design
If you've never worked with a book designer, you probably have questions. Here are answers to some of the most common questions authors ask about book cover design, the design process, pricing, file delivery, and self-publishing.
An email inquiry from an author
Your book’s title, cover, and description must work together. If they send mixed messages, readers become confused—and confused readers rarely buy books. Here’s why I compare every successful book to a three-legged stool.
Finding the Perfect Book Cover Photo
Finding the perfect book cover photo isn't always easy. This behind-the-scenes story follows the search through stock agencies, licensing restrictions, and custom photography—revealing why choosing the right image is an important part of the book design process.
How Professional Book Design Improved This Children’s Book
Publishing a children's book involves more than beautiful illustrations. In this case study, discover six common design mistakes that can occur when a book designer isn't involved early—and how thoughtful planning creates a book that's both beautiful and easy for children to read.
Designing an Art Book: A Dream Project for a Book Designer
Designing The Light in the Kiva was a dream project. Learn how careful planning, page sequencing, image selection, and thoughtful book design transformed an artist's vision into a beautifully printed art book.
The Extra Steps That Help First-Time Authors Publish a Better Book
First-time authors often don’t realize how many decisions are involved in publishing a book. From choosing the right trim size and BISAC category to researching competition and writing effective sales copy, a book designer can provide guidance beyond design. These extra steps help authors move confidently from manuscript to finished book.
Be a Prepared Author: What to Do Before You Meet with a Book Designer
Many first-time authors are eager to design and publish their books, but they're often missing the foundation for success. Before meeting with a book designer, take time to define your audience, create a marketing plan, and understand your publishing options. A little preparation can save time, money, and frustration.
From Concept to Cover: Designing a Poetry Book About Icarus
A poetry book cover must capture the imagination of readers while reflecting the mood of the writing. See how an author’s initial concept evolved into a professional cover design for Icarus Flees the Garden of Earthly Delights.
Four Red Flags I Found in a “Finished” Book Layout
A former corporate client reached out with an unfinished community-involvement book that was “90 percent complete.” A closer look revealed several book-design problems that could have affected printing, readability, and the final quality. Here’s why professional book design matters.
Viral Vengeance book cover
The original cover for HPV looked good—but the title wasn't attracting thriller readers. Learn how a strategic redesign, a stronger title, and subtle visual changes transformed the book into Viral Vengeance: A Medical Thriller.
Your Book Cover Is Your Most Important Marketing Piece
Your book cover is more than a design—it is the foundation of your author brand. Learn how to use your cover consistently across business cards, websites, social media, bookmarks, sell sheets, and other marketing materials to create a professional presence that connects with readers.
St. Louis Cardinals Uniforms and Logos
Discover the fascinating design history behind the St. Louis Cardinals’ iconic birds-on-the-bat logo. Illustrator Gary Kodner researched and recreated more than 130 years of Cardinals uniforms and logos for the official book St. Louis Cardinals Uniforms and Logos.