Color variation on fabric

One of our clients engaged us to design a table runner and tabletop display for an upcoming health fair expo. The client provided the logo file and graphic standards that identified the corporate palette. I used the colors shown in the graphic standards in my layout. On screen, the colors looked great, but a computer…

Details

Book review: Editing by Design

Book review Many years ago, I was frustrated with a magazine layout. Looking for inspiration, I found a book titled Editing by Design, by Jan V. White on Amazon. Apprehensive about buying another design book online (sight unseen), but curious, I ordered a copy. It was well worth it!  It has a  lifetime of fundamental…

Details

Is it worth it?

Is it worth it for a new or old business to invest money in their brand identity? For many business owners, creating and improving their brand mark, image and appearance is left out of the branding ceremony. Most understand the value of excellent customer service, delivery of their product or service, strategic location, good employees,…

Details

The power of a brand

I started my morning meeting someone at their coffee shop to discuss their branding needs. It was a comfortable and accessible place with good customer service. The coffee and bagel for worth coming back for. I would estimate that at 8 am they were approximately 30-40% of capacity in terms of available seating and space.…

Details