The power of a brand

I started my morning meeting someone at their coffee shop to discuss their branding needs. It was a comfortable and accessible place with good customer service. The coffee and bagel for worth coming back for. I would estimate that at 8 am they were approximately 30-40% of capacity in terms of available seating and space.…

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City of Clayton logo

In 1992, the city of Clayton sent out a postcard announcing a contest for a new city logo. The prize for the winning design was to be a free one-year membership to Center of Clayton, the combination community center and health club near our home. My husband and partner, Gary Kodner, and I decided to…

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Vintage color history

I inherited a vintage book “Achievement in Photo-Engraving and Letterpress Printing” 1927, it’s ONLY 488 pages with over 600 illustrations. Published by the American Photo-Engravers Association (Chicago, IL). “Definition: Photo-Engraving is an interpretive art founded upon photo-mechanical processes enhanced by skill and artistry, which translate and convert tone values into relief printing surfaces, from which…

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The St. Louis Riverfront Logo

It was approximately 1985, while I was working at PGAV Design, that I designed the St. Louis Riverfront logo. The client was the Riverfront Development Committee / Downtown St. Louis, Inc. Our department was a team of seven designers. For this assignment, each designer had the opportunity to develop rough layouts. The project was intriguing,…

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