Book review: Editing by Design

Book review Many years ago, I was frustrated with a magazine layout. Looking for inspiration, I found a book titled Editing by Design, by Jan V. White on Amazon. Apprehensive about buying another design book online (sight unseen), but curious, I ordered a copy. It was well worth it!  It has a  lifetime of fundamental…

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Is it worth it?

Is it worth it for a new or old business to invest money in their brand identity? For many business owners, creating and improving their brand mark, image and appearance is left out of the branding ceremony. Most understand the value of excellent customer service, delivery of their product or service, strategic location, good employees,…

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The power of a brand

I started my morning meeting someone at their coffee shop to discuss their branding needs. It was a comfortable and accessible place with good customer service. The coffee and bagel for worth coming back for. I would estimate that at 8 am they were approximately 30-40% of capacity in terms of available seating and space.…

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City of Clayton logo

In 1992, the city of Clayton sent out a postcard announcing a contest for a new city logo. The prize for the winning design was to be a free one-year membership to Center of Clayton, the combination community center and health club near our home. My husband and partner, Gary Kodner, and I decided to…

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Vintage color history

I inherited a vintage book “Achievement in Photo-Engraving and Letterpress Printing” 1927, it’s ONLY 488 pages with over 600 illustrations. Published by the American Photo-Engravers Association (Chicago, IL). “Definition: Photo-Engraving is an interpretive art founded upon photo-mechanical processes enhanced by skill and artistry, which translate and convert tone values into relief printing surfaces, from which…

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