A last-minute request

A last-minute request came from a client on a Thursday evening, the day before we were scheduled for a weekend road trip to Chicago. “Can you do an ad for us quickly tomorrow morning? I don’t yet have specs but expect to get them soon. This is just a heads-up. I’ll follow up with more…

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Building a brand

Let’s say you own a start-up company and want to build your business identity. Where do you start? What should you do first? Nehmen-Kodner’s client, Reed Therapeutics, came to us with those questions. Here’s how we helped them, one step at a time. 1. First, prior to the design process, we discussed the company: products,…

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Urgent request

I had been working on John’s company brochure for some time, when he emailed with an urgent request: “There’s a trade show on the twenty-second of this month. How quickly can our brochures be completed, including design and printing?” Suddenly, it’s a hot project I responded immediately and explained that, although that didn’t give us…

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