Is it worth it for a new or old business to invest money in their brand identity? For many business owners, creating and improving their brand mark, image and appearance is left out of the branding ceremony. Most understand the value of excellent customer service, delivery of their product or service, strategic location, good employees, business model, operating procedures, accounting, etc. But for many, when it comes to creating their logo mark and appearance, they go on the cheap. They think they can get buy with something simple done by their nephew for free. Consulting with a creative professional is just as important as working with an accountant, PR professional or reliable supplier. Great companies develop great brands. Their appearance and image support their business model and delivery of their products and service.
Invest in your brand identity.